Introduction

In 2023, Body Mechanics Orthopedic Massage in New York City achieved groundbreaking success by fully automating their referral program through Clicki, integrating it seamlessly with Boulevard, their booking system. This case study details the process and impact of this integration.

Company Background: Body Mechanics Orthopedic Massage

• Location: Midtown Manhattan, New York.

• Services: Specialized massage therapies including sports, prenatal, and medical.

• Objective: Streamline client acquisition and enhance operational efficiency.

Challenge

Body Mechanics sought an innovative solution to automate their referral process, reducing manual tasks and enhancing client experience, all while maintaining a high standard of service.

Solution: Clicki and Boulevard Integration

• Automated Referral System with Clicki: Customized and fully automated referral program.

• Seamless Integration with Boulevard: Boulevard’s platform was used to integrate the referral system directly into Body Mechanics’ booking and operational processes.

Boulevard: A Brief Overview

Boulevard is a comprehensive client experience platform designed for self-care businesses. It offers features such as:

• Client Booking: Seamless self-booking for clients.

• Client Preparation: Customizable intake forms and messaging.

• Service Personalization: Detailed client profiles for personalized appointments.

• Efficient Payment Process: Features to enhance checkout and upselling.

• Client Retention Tools: Branded email campaigns for improved retention.

Implementation and Strategies

1. Referral Tracking: Automated tracking of referrals through Clicki, directly linked with Boulevard’s booking system.

2. Client Engagement: Enhanced client experience through personalized communication and offers.

3. Data-Driven Decisions: Leveraged analytics from both Clicki and Boulevard to refine marketing and operational strategies.

Results

• 159 Referrals and 475 Unique Clicks: Demonstrating high client engagement and effective referral outreach.

• 63% close ratio

• 4:1 ROAS (Return on ad-spend)

• Full Automation: Reduced manual workload and increased efficiency.

• Enhanced Client Experience: Streamlined booking and service processes, leading to higher client satisfaction.

Analysis

• Operational Efficiency: The integration led to significant time savings and reduced manual efforts.

• Improved Client Journey: From referral to booking and service delivery, clients experienced a cohesive and personalized journey.

• Data Utilization: Effective use of analytics led to better-targeted marketing and operational decisions.

Conclusion

The integration of Clicki with Boulevard at Body Mechanics Orthopedic Massage is a testament to the power of leveraging digital tools in enhancing business efficiency and client experience. By automating their referral program and embedding it into their operational workflow, Body Mechanics not only streamlined their processes but also provided a superior service experience to their clients.