Our Story

    Clicki was born from real experience running a service business. Here's how a lawn care company in Grand Rapids turned into the simplest referral platform for 400+ businesses nationwide.

    2014–2018

    Growing Lawn Doctor

    Kendall grows the family business Lawn Doctor of Grand Rapids to 2,000 customers, learning first-hand how powerful word-of-mouth referrals can be for service businesses.

    2019

    Building Lawnbot

    Kendall decides homeowners should be able to purchase lawn care online and builds an online quoting tool later called Lawnbot — allowing homeowners to sign up and pay for lawn care entirely online.

    2019–2020

    Meeting Erik & the Acquisition

    Kendall meets Erik Alburg, who joins Lawnbot as CTO. Together they grow the business fast and are acquired by Real Green / WorkWave in December 2020.

    May 2023

    Co-founding Clicki

    After leaving WorkWave, Kendall and Erik decide to co-found Clicki together after seeing so many of their customers struggle with their referral programs.

    April 2024

    Clicki Launches

    After a year of testing and developing, Clicki Referrals launches and begins onboarding customers into the v1 platform.

    2024–Now

    400+ Businesses

    Clicki grows to 400+ businesses using our software to automate and grow their referral programs.

    Ready to grow with referrals?

    Join 400+ service businesses automating their referral programs with Clicki.