Pest Badger / Referral campaign case study
155 new customers. 14 days. One referral campaign.
How Pest Badger activated its existing customer base to generate $139,345 in initial contract value.
Download the one-page case study- Referrals
- 255
- Referrals
- New paying customers
- 155
- New paying customers
- Referral-to-customer conversion
- 61%
- Referral-to-customer conversion
- 155 ÷ 255, rounded
- Initial contract value
- $139,345
- Initial contract value
Figures as reported by Jonas Olson in a public video; not independently audited.
Context
Jonas Olson, founder of Pest Badger, describes a 14-day campaign across the company's active customer list. At the time of recording, the business had 20 locations across nine states.
Clicki powered the campaign's personalized referral links, referral tracking and automated rewards. Pest Badger designed the offer and promoted it to its customers.
The challenge
Pest Badger already had a year-round referral program. But it was sitting in the background and wasn't being actively promoted.
The approach
Pest Badger's reported campaign design:
- Personalized, trackable referral links and automated cash rewards, run through Clicki.
- Referred customers received 50% off their first service.
- A single trip giveaway, with double drawing entries during a strict 14-day window.
- The campaign went to the entire active customer list.
Offer details describe Pest Badger's past campaign, not a current offer.
“We had to activate the trust that we already had earned.”
Results
From referrals to contract value
-
255Referrals
-
155New paying customers (60.8%)
155
New customers
$899
Average contract value
$139,345
Initial contract value
255 referrals became 155 customers (60.8%, rounded to 61%). At an average contract value of $899, that is $139,345 in initial contract value — contracted value, not cash collected.
Watch the 65-second customer story
Edited excerpts from Jonas Olson's campaign breakdown.
Clicki sponsors Pest Control Millionaires.
Watch the full original breakdown on YouTube
“We Turned 255 Referrals Into $800,000 (Full Breakdown)” — Jonas Olson, posted September 24, 2026.
Financial context
The video's $800K headline refers to potential lifetime value, not cash collected in 14 days.
$696,725
Five years, all 155 customers retained
$836,070
Six years, all 155 customers retained
These are simple retention scenarios at unchanged annual value, before churn, costs and discounting. They are not guaranteed revenue or profit.
Jonas reports roughly $10,750 in trackable referral payouts plus the trip, which he rounds to about $11,000. Exact click-payout totals for this window weren't available, so we don't state an all-in acquisition cost or return.
The takeaway
An existing system, a meaningful incentive, a firm deadline and trusted customers made referrals actionable.
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- 0:35 — The existing referral system
- 2:36 — Promotion and incentives
- 5:23 — Audience: active customer list
- 5:46 — Results
- 6:23 — Contract value
- 6:58 — Lifetime value
- 7:31 — Costs
- 9:11 — Trust
All figures are speaker-reported by Jonas Olson and have not been independently audited. Results are from one campaign and are not a promise of typical performance.