Buzz Off / Customer case study

~$250K in reported revenue: how Buzz Off built its growth engine on referrals

An Inland Empire pest control company built Clicki into its operations from day one, and turned referrals and influencer marketing into a core customer acquisition channel.

Company

Buzz Off Natural Pest Prevention

Industry

Pest control

Location

Inland Empire, California

Interviewee

Dorrin Turner, Co-Founder & CEO

Clicki customer since

January 2026

CRM

GorillaDesk

Campaigns

Customer referrals, influencer marketing, partnerships

Buzz Off Natural Pest Prevention is an Inland Empire, California pest control company focused on natural pest prevention without the use of synthetic pesticides. Led by Co-Founder and CEO Dorrin Turner, the company operates from a single location and, at the time of the interview, served approximately 500 total customers, including 200 recurring customers.

From the beginning, Buzz Off wanted to approach customer acquisition differently. Rather than building its growth strategy around traditional paid advertising, the company has leaned heavily into customer referrals, influencer marketing and strategic partnerships, with Clicki Referrals as the system powering that strategy.

Building a referral program without building more manual work

Buzz Off did not come to Clicki after struggling with another referral platform. It chose to implement Clicki from the beginning.

As a growing business with a small team, Dorrin knew that managing referrals through spreadsheets, messages and one-off processes would eventually become difficult to maintain. The goal was to avoid that problem entirely. Buzz Off wanted a referral system that could:

• Track where every referral came from
• Give every promoter a personalized way to share
• Automate repetitive administrative work
• Integrate directly with its existing CRM
• Track promoter engagement and activity
• Scale as referral volume increased
• Make the experience simple for customers and influencers
• Let the team focus on growing the business instead of managing spreadsheets

It wasn't replacing an outdated process. It was building the referral process correctly from day one.

Simplicity, with visibility by promoter

Dorrin first became familiar with Clicki after seeing other successful pest control companies, including Nice Pest and Reif Environmental, using the platform. That gave Buzz Off confidence Clicki could support the growth strategy it wanted to build.

What ultimately stood out was simplicity: a clean integration with GorillaDesk, and a referral experience that's easy for customers, influencers and partners. Most important for Dorrin was being able to track engagement and activity by promoter without creating more administrative work for his team.

The solution

Making Clicki part of the entire customer acquisition workflow

1. 1

   Personalized referral link

   Customers, influencers and partners each share Buzz Off with their own link.

2. 2

   Tracked attribution

   Clicki records which promoter generated each referral, with no manual source tracking.

3. 3

   Straight into GorillaDesk

   The referral arrives in GorillaDesk with the customer's name and address.

4. 4

   Booked appointment

   The team moves from referral to booking without re-entering information.

There's no need to transfer information between platforms, track referrals in spreadsheets or work out which promoter generated a lead. Clicki handles the tracking while Buzz Off focuses on converting the opportunity, across customer referral, influencer and partnership campaigns in a single platform.

From a handful of referrals to ~140 in two months

Within the first month of launching, Buzz Off generated approximately 10 to 15 referrals through Clicki. As the program matured and the company invested more in its promoters and influencer strategy, referral volume accelerated: approximately 140 referrals came in during June and July alone.

193 referrals. Buzz Off has generated 193 referrals through Clicki, including roughly 140 during June and July.

70–80% estimated close rate. Dorrin estimates that Clicki-generated referrals close at approximately 70 to 80%. Because leads come through customers, influencers and trusted relationships, they often enter the sales process with stronger intent than a cold lead.

Approximately $250,000 in reported revenue. Buzz Off attributes approximately $250,000 in revenue to the growth generated through its Clicki-powered referral strategy.

272 active promoters. An expanding network of customers, influencers and partners who can keep introducing new people to the business.

Changing how Buzz Off goes to market

Rather than constantly testing new paid channels and committing money before knowing whether a campaign will work, Buzz Off has built a performance-driven system around referrals and influencers. Rewards are tied to successful outcomes, and referrals are treated as a core acquisition channel, not an occasional bonus.

“Clicki has changed the way we go to market and changed the trajectory of how we're strategizing over the next three to five years. As long as there's social media around, I don't see us slowing down.”

Automation without losing visibility

The team doesn't need to manually handle:

• Entering promoters
• Recording referrals
• Tracking referral sources
• Transferring lead information into the CRM
• Managing spreadsheets
• Monitoring every campaign individually
• Determining which promoter generated an opportunity

Buzz Off can still see promoter engagement and activity, so it knows what's working and where to invest. Dorrin points to personalized referral links as one of his favorite parts of the platform: every promoter has a simple, trackable way to share.

What began with 10 to 15 referrals in the first month grew into a program generating more than one hundred referrals within a matter of months, without Buzz Off adding significant manual processes.

“What surprised me most was Clicki's ability to handle the volume and grow with our business.”

Customer spotlight

“Clicki works as well as you empower it. The more you empower Clicki, the better it will work for you.”

“Switch now and don't think about it.”

“Clicki has made referrals simple, seamless, and scalable for our business. It works in the background while we focus on growth.”

Dorrin Turner, Co-Founder & CEO, Buzz Off Natural Pest Prevention

More referrals. Less manual work. A more predictable way to grow.

Build referrals into your growth engine from day one

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